ASP
(Application Service Provider or Active Server Pages) Unfortunately, ASP has two distinct meanings. Active Server Pages are a Microsoft technology platform for serving dynamic web pages. Of more relevance to credit union marketers are Application Service Providers. Application Service Providers provide an outsourced service over the internet. Examples include MCIF, Data Mining, Surveys, Online Banking. Your credit union's online banking vendor is an excellent example of an Application Service Provider.

ColdFusion
A popular programming language that enables a company to deliver dynamic, database-driven web pages. CUMarketingDept.com is powered by ColdFusion. You can easily spot a ColdFusion powered website: the URLs contain .cfm. Allaire is the company that created ColdFusion.

Domain Name
A hierarchical scheme for indicating logical and sometimes geographical venue of a web page on the network. (For example, this page resides in the domain of http://www.everythingcu.com) In the US, common domains are .edu (education), .gov (government agency), .net (network related), .com (commercial), .org (non-profit and research organizations). Outside the US, domains indicate country: ca (Canada), uk (United Kingdom), au (Australia), jp (Japan), fr (France), etc. Neither of these lists is exhaustive. To find out who might own or be behind a domain, read about looking up a page in the appropriate domain registry. See also URL.

GIF
(Graphic Interchange Format) This format for graphics was originally invented for use on Compuserve. It is limited to 256 colors (8-bit color). Unlike JPEG, GIF images can be animated and/or transparent. GIF is usually the right choice if the graphic contains mostly solid colors. The most common alternative is JPEG.

HTML
(Hypertext Markup Language) A standardized language of computer code, imbedded in "source" documents behind all Web documents, containing the textual content, images, links to other documents (and possibly other applicatons such as sound or motion), and formatting instructions for display on the screen. When you view a Web page, you are looking at the product of this code working behind the scenes in conjunction with your browser. Browsers are programmed to interpret HTML for display.
HTML often imbeds within it other programming languages and applications such as SGML, XML, Javascript, CGI-script and more. It is possible to deliver or access and execute virtually any program via the WWW.
You can see HTML in Netscape by selecting the View pop-down menu tab, then "Document Source." If you download a document as "Source," the file will contain HTML mark-up codes and can be viewed in Netscape and other browsers.

JPEG
(Joint Photographer Expert Group) This graphic file format is excellent at compressing full-color photographic images for the web. JPEG images can use the full spectrum of colors (24-bit or millions of colors). JPEG is usually the right choice when the image is photographic. JPEGs can't be animated or transparent. The most common alternative is GIF.

PDF
(Portable Document Format) Created by Adobe, this format enables entire pages or documents to be viewed on the web by all major platforms as long as the Acrobat Viewer is loaded into the viewer's browser. Acrobat is bundled with all Windows computers shipped today. This file format results in much larger file sizes than GIF or JPEG, but enables sharp text printing. PDF is quickly becoming a standard format for this type of information. For more information, visit Adobe.

URL
(Uniform Resource Locator) The address of any resource on the Internet that is part of the World Wide Web (WWW). The URL of this page is http://www.everythingcu.com/neighborhoods/glossary.cfm. See Domain Name and the book written by the inventor of the World Wide Web, Tim Berners-Lee.